Just admit it: you, like me, give more than two shits about what people think of your watch collection, and the reason is clear: our collections represent us. Every little detail that we’ve allowed past the velvet rope into our personal horological disco is out on the floor for others to judge. We really wouldn’t give two shits about that judgement if we didn’t understand that what’s being judged is not watches but our most intimate expression of our mostly solipsistic and, thus, often lonely subjectivity inner lives. You, dear reader of horological essays, like me who writes them, give two shits about how people judge you if not your watches, I’m sure of it.
Green dials. That’s all anyone can talk about after Watches and Wonders 2021. Yes, dials are important. Small differences can make a big difference in the market for a watch because the dial is the first thing that you see. But ultimately, dial color choices are about fashion. Green is now the new blue which was the new black which was the new white.
I’ve been wearing a Hamilton at work and experimented with a Boldr mecha-quartz chronograph with a medical theme. At this point I’ve large gone back to the Hamilton for the satisfaction of a purely mechanical watch. I decided that I needed an upgrade for my birthday this year which is also about a year since the pandemic started. I wanted something I could wear every day so I decided on a modern watch.
We at Beyond The Dial have set a number of limitations and standards that form what we call The Wall of Integrity.
What makes one vintage watch worth a lot of money while another is worth very little? I believe that a vintage timepiece’s connection to the modern world is responsible for this phenomenon. Taste makers and influencers can drive the market, but only if the watches meet the criteria below.
In 2019, Apple sold 31 million watches, an increase of 36% from the prior year. The entire Swiss watch industry sold 21 million watches, down 13%. The first quarter of 2020 had a 20% growth in smartwatch production with Apple accounting for more than half of the sales.