Category: Essays

The Birth-Year Watch – From Rolex to G-Shock

The Birth Year Watch Concept The birth-year watch is a simple collecting archetype: you own a watch from the year you were born. Breaking down the underlying concept, however, reveals an unexpected complexity. Excuse my satirical lens, but I’ve been through the birth year watch journey three times. The technicality of the birth year watch… Read more »

Introducing The Transatlantic – A Collaboration between Bulova x Semper & Adhuc x BTD (Now on sale!)

Backstory Over the past few years a fondness emerged between the founders of Semper & Adhuc (Colin de Tonnac, France) and of Beyond The Dial (Allen Farmelo, USA), and eventually these two entrepreneurs decided to co-create a watch that celebrates the special relationship between France and The United States. The result is the 37mm TRANSATLANTIC…. Read more »

Alsta x Beyond The Dial Motoscaphe 120

I feel so incredibly lucky to have had the opportunity to bring one of my imaginary watches – a dedicated motorcycling tool watch – out of my mind and onto wrists! The Alsta Motoscaphe 120 is a tribute to motorcycling, and not to motorcycles. It is designed and engineered for motorcycling, not to go with… Read more »

An Alarming Situation – The Benrus Wrist Alarm

Benrus has made some noise with the recent release of the Wrist Alarm. As a leading expert in vintage alarm watches, here is my take on the controversy surrounding the Benrus Wrist Alarm. Benrus was a historic American watch company founded in 1921 in New York. When I think of Benrus, I think of rectangular… Read more »

Curating The Collection – How Storage Impacts Confidence in Collecting

Just admit it: you, like me, give more than two shits about what people think of your watch collection, and the reason is clear: our collections represent us. Every little detail that we’ve allowed past the velvet rope into our personal horological disco is out on the floor for others to judge. We really wouldn’t give two shits about that judgement if we didn’t understand that what’s being judged is not watches but our most intimate expression of our mostly solipsistic and, thus, often lonely subjectivity inner lives. You, dear reader of horological essays, like me who writes them, give two shits about how people judge you if not your watches, I’m sure of it.

Thoughts On Watches and Wonders 2021. Forget Green Dials, Let’s Talk Rattrapante from Vacheron Constantin & Breitling!

Green dials. That’s all anyone can talk about after Watches and Wonders 2021. Yes, dials are important. Small differences can make a big difference in the market for a watch because the dial is the first thing that you see. But ultimately, dial color choices are about fashion. Green is now the new blue which was the new black which was the new white.

How TO Buy a Luxury Watch

I’ve been wearing a Hamilton at work and experimented with a Boldr mecha-quartz chronograph with a medical theme. At this point I’ve large gone back to the Hamilton for the satisfaction of a purely mechanical watch. I decided that I needed an upgrade for my birthday this year which is also about a year since the pandemic started. I wanted something I could wear every day so I decided on a modern watch.