Tag: evolution

E49 – Dear Horology Inc., Enough With All The New Watches!

It’s not just COVID-19, it’s the hundreds of watch brands bombarding us with hundreds of “media worthy events” every year that’s a creating clamorous mess. New watches hit the market every day, and it’s exhausting. The decorum and sanity of a reasonable annual release schedule is long gone, but perhaps it’s time for brands to… Read more »

E48 – Wrist-Presence & The Inelegance of Tool Watches

Evolutionary theory suggests that we are drawn to certain people and not others based on hardwired aesthetic judgements wrought over some five-million years. Allen suggests that similar hardwired aesthetics are at play when we judge “wrist presence,” and goes on to suggest that tool watches categorically fail to achieve this elusive quality. A deep dive… Read more »