I can’t think of another serious watch brand—Swiss, nonetheless—of which one can genuinely—that is, without Irony—say: Fucking brilliant, mate…really taking the piss. And it is certainly elevating my foul mood to be awash in thoughts of Moser on this shit morning. This is what I turn to watches for, exactly. I aspire to be as unlike the inhabitants of Hollywood as possible. I’m a dyed-in-the-wool East Coast Aesthete, high-minded and always a little angry at the world for not being as smart as I think I am. I enjoy the illusion that I am an independent thinker, and so when I see something like this Moser Perpetual Calendar awaiting judgment on my desk, I smile knowing that this watch is not going to insult my intelligence, and that it may even challenge it.