Horology Inc. provides us with a vast array of dial colors able to splash dopamine onto our opiate receptors. We often dismiss new colors as a superficial trend lacking horological innovation, but Allen argues that – because splashy dials spontaneously inspire joy, beauty, and emotions that, science has shown, replicate our experience of Love – great dials may be closer to the center of The Aesthetic Revolution than we ever imagined.
I feel so incredibly lucky to have had the opportunity to bring one of my imaginary watches – a dedicated motorcycling tool watch – out of my mind and onto wrists! The Alsta Motoscaphe 120 is a tribute to motorcycling, and not to motorcycles. It is designed and engineered for motorcycling, not to go with… Read more »
Horology Inc. provides us with a vast array of dial colors able to splash dopamine onto our opiate receptors. We often dismiss new colors as a superficial trend lacking horological innovation, but Allen argues that – because splashy dials spontaneously inspire joy, beauty, and emotions that, science has shown, replicate our experience of Love – great dials may be closer to the center of The Aesthetic Revolution than we ever imagined.
Just admit it: you, like me, give more than two shits about what people think of your watch collection, and the reason is clear: our collections represent us. Every little detail that we’ve allowed past the velvet rope into our personal horological disco is out on the floor for others to judge. We really wouldn’t give two shits about that judgement if we didn’t understand that what’s being judged is not watches but our most intimate expression of our mostly solipsistic and, thus, often lonely subjectivity inner lives. You, dear reader of horological essays, like me who writes them, give two shits about how people judge you if not your watches, I’m sure of it.