
Editor’s Note: Allen here. I’ve worn a 40mm Bremont S301 for many years now, and it is not only my favorite Bremont but one of my favorite watches of all time. A Sub-killer, I’ve called it. When Davide Cerrato took over for Bremont he said that one of his challenges was finding a watch that would jump to mind when one heard the word “Bremont.” Arguably, he was right that by the early 2020s no single watch jumped to mind. I immediately thought “put the 40mm divers at the center of the brand.” I’ve argued that the 40mm models are already early classics of the 21st century. If this release tells us anything about the bigger picture for Bremont, perhaps it is that Davide’s ability to anchor a brand with iconic models is coming into play. I hope so, as I’d love to watch Bremont capitalize on the classic lines of these 40mm divers.