Category: Everest

Hands-On Review – Everest Bands – Summer Swap-out

I always thought that the Everest tie-in with Rolex was silly. That bit of marketing seemed like something from the Mad Men era. Turning Sir Edmund Hillary’s summiting Mount Everest into a half-page magazine advertisement that failed to resonate with me personally. The Merriam-Webster Dictionary defines “Everest” as the highest point: climax, apex. Ok, that’s… Read more »