Collectively naming a watch has become a way to induce its significance as an object of popular culture. Most watch nicknames are affectionately playful; consider Seiko’s Shogun, Grand Seiko’s Snowflake, Omega’s Speedy, or Rolex’s sugary soda pop GMTs. But when it came to the SWATCH x Blancpain Fifty-Fathoms, the proposed nicknames seemed, if not exactly unaffectionate, certainly devised to cast some measure of disdain onto the thing.
Is SWATCH’s BIOCERAMIC anything more than a petrolium-based plastic? Find out in this episode as Allen shares his investigation into this divisive material, its history, its current context, its chemical makeup, and even an email about it from a SWATCH representative.
The Skinny 34mm Quartz movement Bioceramic case, silicone rubber strap Year of Release – 2022 $130 What Exactly Is Bioceramic? I’ve heard my fellow watch journalists praise Swatch’s Bioceramic as a meaningfully sustainable material and dismiss it as a fancy word for plastic. As we shall see, both claims are partially correct, though neither was… Read more »