Category: Swatch

Swifty-Fathoms, Swatchpain – How The Nicknames of the Swatch x Blancpain Fifty-Fathoms Mock The Swatch Group

Swifty Fathoms

Collectively naming a watch has become a way to induce its significance as an object of popular culture. Most watch nicknames are affectionately playful; consider Seiko’s Shogun, Grand Seiko’s Snowflake, Omega’s Speedy, or Rolex’s sugary soda pop GMTs. But when it came to the SWATCH x Blancpain Fifty-Fathoms, the proposed nicknames seemed, if not exactly unaffectionate, certainly devised to cast some measure of disdain onto the thing.

Hands-On The Swatch 34mm Slim Caricia Verde – Bioceramic Explained

Swatch 34mm Slim Caricia Verde

The Skinny 34mm Quartz movement Bioceramic case, silicone rubber strap Year of Release – 2022 $130 What Exactly Is Bioceramic? I’ve heard my fellow watch journalists praise Swatch’s Bioceramic as a meaningfully sustainable material and dismiss it as a fancy word for plastic. As we shall see, both claims are partially correct, though neither was… Read more »