Category: Brands

Podcast – Insights E37 – I Fell Into The Rolex Black Hole

Is SWATCH’s BIOCERAMIC anything more than a petrolium-based plastic? Find out in this episode as Allen shares his investigation into this divisive material, its history, its current context, its chemical makeup, and even an email about it from a SWATCH representative.

Hands-On – Bremont Supermarine S302 GMT Dive Watch – Gen II with 24-hour Bezel New For 2023

Bremont S302 GMT

Editor’s Note: Allen here. I’ve worn a 40mm Bremont S301 for many years now, and it is not only my favorite Bremont but one of my favorite watches of all time. A Sub-killer, I’ve called it. When Davide Cerrato took over for Bremont he said that one of his challenges was finding a watch that would jump to mind when one heard the word “Bremont.” Arguably, he was right that by the early 2020s no single watch jumped to mind. I immediately thought “put the 40mm divers at the center of the brand.” I’ve argued that the 40mm models are already early classics of the 21st century. If this release tells us anything about the bigger picture for Bremont, perhaps it is that Davide’s ability to anchor a brand with iconic models is coming into play. I hope so, as I’d love to watch Bremont capitalize on the classic lines of these 40mm divers.

Hands On – The Panerai PAM01347 & 01348 Radiomir 8 Giorni

Panerai Radiomir PAM01347 PAM01348

And lastly – if redundantly – wearing the PAM01347 and 01348 in an entirely elegant experience. I can’t stress enough how fine these watches feel to wear. Which isn’t at all what most people have been saying about these models, which are crafted to appear as if they’ve been through decades of hard use. Panerai simply can’t make a watch that’s not finished exquisitely, and that finishing along with brave treatments and unique historical designs simply adds up to elegance.

Hands-On – Tudor Black Bay 54

In March of 2023, Tudor released the Black Bay 54 at the Watches & Wonders tradeshow. I’ve seen this feeding frenzy before with the Baselworld 2018 release of the Black Bay 58. Another Black Bay. Should I care? Curiosity manifested and I asked my local Rolex/Tudor AD to let me know when they got one in (even if it’s already allocated).

Hands On – The Panerai PAM01467 Luminor BiTempo Titanium DLC New York Limited Edition

Panerai PAM01467 Luminor BiTempo Titanium DLC new York Limited Edition

The ultimate strength of the 44mm Luminor, however, is its ability to take on vastly different treatments and always look great. It’s a design that Panerai has long steered in many directions, from fully polished steel time-only models with softened retro colorways to carbon Luminors with pops of primary colors across complicated chronographs. With the limited edition model in hand here, the 44mm Luminor has been given a chic grayed-out treatment to celebrate the opening of Panerai’s new flagship store in Manhattan. With a nod to the Big Apple area code, there are 212 examples for sale of the PAM01467.

Swifty-Fathoms, Swatchpain – How The Nicknames of the Swatch x Blancpain Fifty-Fathoms Mock The Swatch Group

Swifty Fathoms

Collectively naming a watch has become a way to induce its significance as an object of popular culture. Most watch nicknames are affectionately playful; consider Seiko’s Shogun, Grand Seiko’s Snowflake, Omega’s Speedy, or Rolex’s sugary soda pop GMTs. But when it came to the SWATCH x Blancpain Fifty-Fathoms, the proposed nicknames seemed, if not exactly unaffectionate, certainly devised to cast some measure of disdain onto the thing.