Category: Brands

Hands-On C Ward C63 Sealander Automatic

After many recent successes in the entry level Swiss diver watch arena, the new Sealander range moves Christopher Ward back on land with three new sports-oriented non-dive watches: the Sealander Elite, the Sealander GMT and the Sealander Automatic.

Hands-On G-Shock “Casioak” GMAS2100-7A & Post-Gender

The Skinny 43mm, but wears like 40mm Day of week, analog time, and a bunch of menu-accessed functions $99 US Cyborg Feminism & Post-Gender Fashions In 1985, feminist author Donna Haraway published The Cyborg Manifesto in the journal Socialist Review. This post-humanist manifesto advocates for intergroup affinities that transcend the ruts of divisive human identity… Read more »

Curating the Collection How Storage Impacts Confidence in Collecting

Just admit it: you, like me, give more than two shits about what people think of your watch collection, and the reason is clear: our collections represent us. Every little detail that we’ve allowed past the velvet rope into our personal horological disco is out on the floor for others to judge. We really wouldn’t give two shits about that judgement if we didn’t understand that what’s being judged is not watches but our most intimate expression of our mostly solipsistic and, thus, often lonely subjectivity inner lives. You, dear reader of horological essays, like me who writes them, give two shits about how people judge you if not your watches, I’m sure of it.

Second Look The Tudor Black Bay GMT

Countless people have asked me over the years if they should buy one or not. Here is everything that you need to know about the Tudor Black Bay GMT.

Insight Relapping Grand Seiko – Honoring Taro Tanaka’s Vision

I suspect most people reading this article have heard about the Grammar of Design – Taro Tanaka’s 1962-drafted principles for designing Seiko watches so that they could compete visually when displayed next to their Swiss competitors in the Wako department store in Ginza. What might be less known is how many of Tanaka’s principles fundamentally… Read more »

Hands-On The Hemel Airfoil Chronograph

Like all of Hemel’s watches, the Airfoil foregoes superfluous – and often dubious – claims to being “Swiss Made,” or “Assembled in America,” or whatever Euro-centric claim so many smaller watch brands feel they can get away with. Hemels’ marketing materials and watch dials are refreshingly bereft of these shaky claims of single-origin manufacturing, which I’ve dubbed “Vintage Nationalism.”

Hands-On Tutima M2 Coastline Chronograph 6430-06

The Tutima M2 range is the consumer-version of that NATO chronograph, albeit, with some additional luxury thrown in. By using a modified ETA 7750 Tutima can offer the M2 Coastline model at a lower price point than the regular M2 range.

Collector Guide King Seiko Part 1 – Evolution of the 44KS

King Seiko was a luxury brand of Seiko from 1961 to 1975. It was positioned directly below Grand Seiko in terms of pricing, quality and accuracy. While the brand was initially created as Daini Seikosha’s alternative to Suwa Seikosha’s Grand Seiko brand, by 1969, both factories were creating watches for both ranges and King Seiko was firmly established as Seiko’s second, purely-domestic, luxury line.