Category: Brands

Insight How I Learned to Stop Hating, And Love Quartz

Ok, I’ll be honest, “love” is too strong a word. If I’m honest, this article should be titled: “how I learned to stop hating and try to appreciate some types of quartz watches.”

Hands-On Brew Retromatic

In 2015 Jonathan Ferrer designed his first watch inspired by a coffee machine and powered by a Ronda quartz movement. He subsequently launched on Kickstarter and New York’s Brew Watch Co. was born. Since then, Brew have subsequently released the automatic HP-1 (HP for High Pressure, 2017), the mechaquartz Retrograph (2018) and the mechaquartz Mastergraph (2018). Now, Brew are back in 2020 with the Retromatic and out go the mechaquartz movements and in come the automatics, including Brew’s first Swiss movement.

Podcast Insights E19 – Wrist-Presence & The Inelegance of Tool Watches

Evolutionary theory suggests that we are drawn to certain people and not others based on hardwired aesthetic judgements wrought over some five-million years. Allen suggests that similar hardwired aesthetics are at play when we judge “wrist presence,” and goes on to suggest that tool watches categorically fail to achieve this elusive quality. A deep dive… Read more »

Second Look The Oris Big Crown ProPilot X

There’s wisdom in the old adages that tell us to be wary of first impressions, to not judge books by their covers, and to give things time, because only time will tell. Second Looks are opportunities to revisit watches that have been available for a while – many years, even – and give them fresh… Read more »

Owner Review Squale 50 Atmos ‘Originale Opaco’

Have you ever seen a watch online, a watch that you knew nothing about and immediately decided you must have it? This is the story of just such a watch. The Skinny Squale 50 Atmos Originale Opaco 41mm ETA 2824-2 Around $1500 as of Oct 2020 The story begins on a rainy Saturday morning as… Read more »

Hands-On Oris Aquis Date Calibre 400

The Skinny 43.5mm x 13mm 300m water resistance In-house Calibre 400 automatic mechanical with date $3300 US on rubber strap, $3600 US on steel bracelet It’s totally new…on the inside. Oris’ CEO VJ Geronimo recently came on a recent episode of the podcast to talk about a new in-house movement, the Calibre 400. Designed from… Read more »

Insight The Psychology of Watch Size & The Black Box of Taste

In 1970, psychologist Richard L. Gregory hypothesized that the human brain uses “top-down processing” to generate what we perceive via our eyes. The theory argued that our backlog of visual experiences give shape to the images we perceive. By the 1990s, experiments had robustly backed up this theory, and psychologists now widely accept that what… Read more »