Is SWATCH’s BIOCERAMIC anything more than a petrolium-based plastic? Find out in this episode as Allen shares his investigation into this divisive material, its history, its current context, its chemical makeup, and even an email about it from a SWATCH representative.
Is SWATCH’s BIOCERAMIC anything more than a petrolium-based plastic? Find out in this episode as Allen shares his investigation into this divisive material, its history, its current context, its chemical makeup, and even an email about it from a SWATCH representative.
Is SWATCH’s BIOCERAMIC anything more than a petrolium-based plastic? Find out in this episode as Allen shares his investigation into this divisive material, its history, its current context, its chemical makeup, and even an email about it from a SWATCH representative.
Has Rolex evolved into a brand that’s For Exhibition Only” And what if Rolex no longer made physical watches? Could this be the future of global luxury brands in the centuries to come?
Has Rolex evolved into a brand that’s For Exhibition Only” And what if Rolex no longer made physical watches? Could this be the future of global luxury brands in the centuries to come?
By Allen Farmelo and David Flett In this essay-style episode, Allen drags the historical lens across the watch space from 1990-2020, showing how what was once a lonely nerd’s hobby grew into a fashionable social activity.
By Allen Farmelo and David Flett In this insight essay, Allen admits to feeling a little disillusioned with the broader watch culture and tried to identify why it feels different to him since COVID pandemic lockdowns and the rapid expansion of interest in watches. Special interest is paid to the role of social media in… Read more »
By Allen Farmelo and David Flett In this episode, Allen digs into the problem of watch brands needing to constantly be in the news, which has lead them to delay releasing an annual catalog and instead trickle out watches constantly. This ties nicely to our new Iteration Tracker articles here at the website, which help… Read more »
Allen upends our current way of diving up the watch community into collectors, enthusiasts and consumers and suggests that we’d be far better off describing different levels of horological experience. Not to be missed for the die-hards, in this episode Allen’s “phenomenology of watches” finally pays some dividends.
Allen explores his new directions for his own budding collection of Vacheron Constantin watches, centering on a near disaster of a purchase due to his unbridled impetuousness. Two friends saved him from repeating past mistakes. Related Articles