E65 – Divine Dials, Horological Hedonism & The Aesthetic Revolution

Horology Inc. provides us with a vast array of dial colors able to splash dopamine onto our opiate receptors. We often dismiss new colors as a superficial trend lacking horological innovation, but Allen argues that – because splashy dials spontaneously inspire joy, beauty, and emotions that, science has shown, replicate our experience of Love – great dials may be closer to the center of The Aesthetic Revolution than we ever imagined. 

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